Barneys, New York
101 7th Ave, New York, NY 10011
Steven Harris Architects
It’s been 19 years, but upscale retailer Barneys New York has returned to its original haunt in Downtown Manhattan. And it’s a comeback marked by serious style.
Designed by Steven Harris Architects, the 58,000 square foot flagship spans almost an entire city block. But although its location – and highlights such as a majestic stucco spiral staircase – are nods to its 1923 predecessor, the new Barneys is very much of the 21st century.
Its five-storey, open-plan design, which includes a vast central atrium, evokes a sense of splendour and invites visitors to crane their necks. Sparingly outfitted, the space suggests careful and selective curation – a gallery of goods rather than a traditional department store.
This iconic New York retailer boasts a bold new identity crafted by Steven Harris Architects.
Bronze and marble notes are featured throughout, with sculpted displays that wouldn’t be out of place at MoMA. Sleek Danish-inspired furnishings add pops of colour against the monochromatic, textured walls and terrazzo flooring.
A gleaming black marble entryway leads customers into a space showcasing leather goods and fine jewellery, with expansive floors above and below dedicated to upmarket fashion and beauty respectively – and a fourth floor set aside exclusively for private shoppers.
But browsing is only part of the experience, augmented as it is by iBeacon product recommendations and digital point-of-sale options. An in-house Fred’s restaurant plating Italian cuisine makes for welcome respite between trying on new clothes; there’s also a Blind Barber barbershop and a spa to round out the experience.
It’s a homecoming sure to make the society pages.