20-23 Mandela Street London NW1 0DU
Best known for their interiors work in the retail and leisure sectors, London based 20.20 is headed up by Jim Thompson and Mariann Wenckheim.
Founded in 1989, the consultancy counts retailers and brands such as The V&A, Sainsburys, TUI, Liberty, Mothercare, Nokia, Nissan and KPN in the Netherlands amongst its clients.
With projects for Liverpool, Arsenal and Manchester City football clubs under their belt, it was no surprise that they were commissioned to design the hospitality suites for the former Olympic Stadium, now known as the ‘London Stadium’. As the new home for UK Athletics and West Ham United FC, their designs are successful in creating spaces relevant to the new owners and their audiences. With nine suites ranging from the affordable to the ultra-luxury, the design of each space is dedicated to telling a different part of the story; from references to Arnold Hills, the philanthropist and founder of West Ham, to the wall decorated with oversized medallions of sporting legends, to others celebrating West Ham United FC.
Their concept for Maplin’s ‘Smart Home’ technology focussed store, helps the brand in its quest to demonstrate their expertise in the field, through a more consumer-friendly environment. Adjacencies have been reviewed to improve shoppability, and new graphics designed to engage customers. Whilst an interactive ‘Smart Life’ hub helps customers understand the benefits of the technology and how products from different manufacturers can work together. Product displays alongside allow customers to test and play. Overall the store concept goes a long way in helping Maplin support the expertise of its knowledgeable staff and in optimising the customer’s experience of the brand.
In Nissan’s showrooms, they also changed the layout, this time to provide a more relaxed shopping experience and better browsing of each model. In recognising that most customers do their research online, interactive tables have been installed, creating a link from home to the showroom. The newly designed café and break out spaces provide informal places for discussion and further brand immersion. The result is a compelling concept which gives customers a much improved experience of the brand.
Working with Steffl in Vienna, they created the elegant Lingerie Atelier. The space features references to the roof formations of the city’s St Stevens cathedral, and along with parquet flooring, sumptuous furniture and finishes, the space has the feel of a stylish Viennese apartment, creating a pleasurable and intimate place to shop.
20.20 have the great ability to create concepts that help brands tell their story, and allow shoppers to shop stores, in ways that are relevant to them and the changing customer journey.