Unit 16C, Perseverance Works 25-27 Hackney Rd, London E2 8DD
London based Campaign was founded in 2008. Although a relatively young agency, collectively Campaign’s designers have worked at some of the UK’s most respected agencies, and this is evident in their concepts.
Their portfolio covers a range of brands, from Burberry to Adidas, Selfridges to Alfred Dunhill, Samsung and more recently their playful kid’s footwear project for Kurt Geiger. They’ve also worked with some lesser known names like Chinese designer Haizhen Wang (via their Shanghai studio) and Havana Club. But whatever the brand or project, they always deliver something different and unexpected; each project has a number of dimensions that keeps you looking to discover more.
Working on projects including pop-ups, flagships, department stores as well as exhibitions and events – they’re best known for the immersive experiences that many of their concepts deliver. Projects such as the much talked about Fragrance Lab in Selfridges, which Campaign worked on in conjunction with The Future Laboratory and fragrance company Givaudan. Customers were taken on a sensorial journey, where they responded to stimuli and questions about their habits, tastes and preferences. At the end they were presented with a scent to match their profile.
It’s experimental projects like these, that show us the future possibilities for retail; how it can both enhance the shopping experience as well as helping retailers create and deliver the most bespoke products and services.
For their store for 3.1 Philip Lim, there is a quiet thoughtfulness behind the concept which uses luxury and utilitarian materials and a mix of fixtures and furnishings that perhaps shouldn’t work, but somehow do, so perfectly. A similar juxtaposition of materials has also been applied to the design of De Bijenkorf’s high end department store in Eindhoven, with an equally satisfying result.
Recent projects have included a modernist gallery like space for Sunglass Hut in Australia, Youngor men’s fashion department store in Wuxi, China and a first store for quintessential British tailor, English Cut on Chiltern Street.
It will be interesting to see what projects Campaign’s Founder and Creative Director Philip Handford and his team share with us next.