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Each department of their Harvey Nichols store in Hong Kong, features beautifully detailed signature merchandising

Each department of their Harvey Nichols store in Hong Kong, features beautifully detailed signature merchandising

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Library ladder merchandising in Harvey Nichols Beauty Bazaar in Birmingham

Library ladder merchandising in Harvey Nichols Beauty Bazaar in Birmingham

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Beauty and opulence in every detail - Mandarin Oriental

Beauty and opulence in every detail - Mandarin Oriental

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Where retail meets hospitality at its most decadent - Mandarin Oriental

Where retail meets hospitality at its most decadent - Mandarin Oriental

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Tesco's F&F, who'd have guessed!

Tesco's F&F, who'd have guessed!

FOUR IV


11-13 Benwell Road, London N7 7BL

fouriv.com

Founded by Chris Dewar Dixon and Andy Bone in 1989, Four IV is a leading consultancy in the design of luxury interiors for the retail and hospitality sectors. They have gained their reputation over the years from working with both quintessentially British, as well as many international brands such as Mulberry, Harvey Nichols, Wedgewood, The National Portrait Gallery, Burberry, Brown Thomas, Mandarin Oriental, Emporio Armani and Raffles.

Their design for Harvey Nichols store, located in the Landmark Shopping centre in Hong Kong, is a great of example of Four IV’s innovation. Individual departments have their own look and feel, with distinctive merchandising furniture helping each tell its own story, the design of which is sometime playful, sometimes sophisticated, but always beautifully executed.

Equally, their concept for Lotte in Suwon in South Korea achieves distinction between departments. Here the change in material of the canopies and flooring are more obvious in helping customers navigate the space.

Working at the value end of the market with Tesco’s F+F, they demonstrated their dexterity, as their design for F+F’s standalone stores, gave the fast fashion supermarket brand a more sophisticated look, to position it as a credible fashion destination.

Mandarin Oriental’s hotel in Taipei must be the most luxurious and indulgent of all their projects. Their concepts for the reception lounges, retail, ballrooms and other areas of the French inspired design, along with the sumptuous choice of materials, colour and lighting, can only be described as exquisite.

Unlike many of its international counterparts in the luxury sector, who produce what one might call ‘bland chic’, each of Four IV’s projects is very individual and identifiable, and their use of materials and textures is always aesthetically pleasing, a joy to experience.

Given the scale of the projects that they undertake, one may imagine that their studio is bigger than the thirty people they employ, but the projects they work on demonstrate that they must be an extremely cohesive and fastidious team, to produce the quality and excellence in the work that they do. With FOUR IV, the whole is (definitely) greater than the sum of its parts.


Words by Abigail Lloyd Jones


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