The Media Centre, 3 – 8 Carburton Street, London W1W 5AJ
JHP have been designing stores and everything that goes into them since 1979. With a client list that reads like a who’s who of retail brands, they have worked across pretty much every sector going and in numerous countries around the globe.
Raj Wilkinson and Steve Collis have been with the company since the mid 1980s; Raj starting his career with the company straight from college, and Steve after a stint with central government, where he was involved in the design of everything from museums and galleries to submarine bases!
Following the retirement of their founder, John Herbert in 2002, they took over the company and now have a studio in central London, with an outpost in Seoul where they have done a number of projects.
Working with Shinsegae, they designed a luxurious department store, just outside Seoul in the district of Uijeonbu. To create a sense of belonging for their local customers they developed the strapline ‘Uijeongbu is my Shinsegae’ differentiating it from the company’s downtown stores. One of the stand out features is the undulating timber ceiling in the deli, which creates a sense of envelopment and contrasts the stark white of the luxury departments alongside. The store definitely fits with Shinsegae’s policy for their latest branch design to supersede their last.
Following on from this they went on to design the practice’s largest and most impressive project to date, The Hyundai. At 1.2 million square foot, the development transcends the boundaries between department store and shopping centre. Unusually the consultancy was involved from the ground up, influencing the architecture of the building. JHP also created a commercial strategy for the space as well as designing the customer experience, which included many firsts, such as a cultural centre and a library for kids, ensuring that a true community space was created within the site.
Airport retailing is another of their fortes. Their vibrant concept for duty free retailer Dufry in São Paulo creates an immediacy, drawing shoppers in. And due to increases in import tax allowance, Brazil’s duty free stores are busier in arrivals than departures; so there is focus on attracting the shoppers before they leave the airport. As part of this strategy weary travellers are offered coffee and somewhere to store their luggage before they shop. JHP also introduced the latest intelligent shopping trolleys that tell shoppers how much of their allowance is remaining, clever stuff.
Other projects of note include their opulent visitor centre and stores for perfume and lifestyle brand Amouage in Muscat featuring museum like showcases, with materials and accent colours highlighting the ranges. Their branding and retail work for Korean brand ‘Paris Baguette’ successfully incorporates beautiful artisanal product displays to attract a traditionally ‘no bread’ audience.
We’ll look forward to seeing where and who Steve, Raj and the team, will be working next.