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The colourful chequerboard backdrop to the escalators provides a connection between the floors in Shinsegae's luxury department store

The colourful chequerboard backdrop to the escalators provides a connection between the floors in Shinsegae's luxury department store

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A sculptural, curvaceous glass wall leads customers through the designer womenswear department at The Hyundai

A sculptural, curvaceous glass wall leads customers through the designer womenswear department at The Hyundai

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Simple graphic messaging extols the virtues of sustainable and well sourced produce in The Burger Laboratory's fast food restaurant in Seoul

Simple graphic messaging extols the virtues of sustainable and well sourced produce in The Burger Laboratory's fast food restaurant in Seoul

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Attention grabbing duty free retail in the arrivals hall at Sao Paolo's airport

Attention grabbing duty free retail in the arrivals hall at Sao Paolo's airport

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JHP also created the graphic language for Ströck-Feierabend

JHP also created the graphic language for Ströck-Feierabend "Bread is our life, it's that simple..."

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The effective Eiffel Tower PB identity by JHP has been incorporated in all aspects of the branding.

The effective Eiffel Tower PB identity by JHP has been incorporated in all aspects of the branding.

JHP


The Media Centre, 3 – 8 Carburton Street, London W1W 5AJ

jhp-design.com

JHP have been designing stores and everything that goes into them since 1979. With a client list that reads like a who’s who of retail brands, they have worked across pretty much every sector going and in numerous countries around the globe.

Raj Wilkinson and Steve Collis have been with the company since the mid 1980s; Raj starting his career with the company straight from college, and Steve after a stint with central government, where he was involved in the design of everything from museums and galleries to submarine bases!

Following the retirement of their founder, John Herbert in 2002, they took over the company and now have a studio in central London, with an outpost in Seoul where they have done a number of projects.

Working with Shinsegae, they designed a luxurious department store, just outside Seoul in the district of Uijeonbu. To create a sense of belonging for their local customers they developed the strapline ‘Uijeongbu is my Shinsegae’ differentiating it from the company’s downtown stores. One of the stand out features is the undulating timber ceiling in the deli, which creates a sense of envelopment and contrasts the stark white of the luxury departments alongside. The store definitely fits with Shinsegae’s policy for their latest branch design to supersede their last.

Following on from this they went on to design the practice’s largest and most impressive project to date, The Hyundai. At 1.2 million square foot, the development transcends the boundaries between department store and shopping centre. Unusually the consultancy was involved from the ground up, influencing the architecture of the building. JHP also created a commercial strategy for the space as well as designing the customer experience, which included many firsts, such as a cultural centre and a library for kids, ensuring that a true community space was created within the site.

Airport retailing is another of their fortes. Their vibrant concept for duty free retailer Dufry in São Paulo creates an immediacy, drawing shoppers in. And due to increases in import tax allowance, Brazil’s duty free stores are busier in arrivals than departures; so there is focus on attracting the shoppers before they leave the airport. As part of this strategy weary travellers are offered coffee and somewhere to store their luggage before they shop. JHP also introduced the latest intelligent shopping trolleys that tell shoppers how much of their allowance is remaining, clever stuff.

Other projects of note include their opulent visitor centre and stores for perfume and lifestyle brand Amouage in Muscat featuring museum like showcases, with materials and accent colours highlighting the ranges. Their branding and retail work for Korean brand ‘Paris Baguette’ successfully incorporates beautiful artisanal product displays to attract a traditionally ‘no bread’ audience.

We’ll look forward to seeing where and who Steve, Raj and the team, will be working next.


Words by Abigail Lloyd Jones


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