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To create a fitting environment for the brand, equal consideration is given to the crafting of the cabinets and wardrobes that display Turnbull & Asser's collections, as is given to the clothes themselves

To create a fitting environment for the brand, equal consideration is given to the crafting of the cabinets and wardrobes that display Turnbull & Asser's collections, as is given to the clothes themselves

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Butch Anthony's overdrawn quirky artworks adorn the walls at Zelman Meats

Butch Anthony's overdrawn quirky artworks adorn the walls at Zelman Meats

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Luxury finishes of the fixtures and furnishings for William & Sons, even down to the detailing of the skylight

Luxury finishes of the fixtures and furnishings for William & Sons, even down to the detailing of the skylight

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Cha Chaan Teng, references the post war culture of Hong Kong. This concept playfully references the style of these restaurants, with a mix up of West meets East, now meeting East again with it's eclectic style.

Cha Chaan Teng, references the post war culture of Hong Kong. This concept playfully references the style of these restaurants, with a mix up of West meets East, now meeting East again with it's eclectic style.

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The playful mirrors provide 'people-watching' distraction for visitors to Orée Boulangerie

The playful mirrors provide 'people-watching' distraction for visitors to Orée Boulangerie

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One of the pavilions in level Shoe District where the hexagonal display plinths appear to rise out out of the shop floor

One of the pavilions in level Shoe District where the hexagonal display plinths appear to rise out out of the shop floor

Shed


17-19 Foley Street London W1W 6DW

shed-design.com

Nick Stringer and Matt Smith met whilst studying interior architecture at Nottingham Trent, their paths crossed again in Hong Kong, and a few years later they came together once more, and in 2000 founded Shed.

Since then, they’ve worked in over 30 countries on retail, hospitality, workplace and exhibition projects, for clients such as Vertu, Harrods, Chaloub, Shinsegae, Kurt Geiger, Meat Liquor and Turnbull & Asser, as well as some private interiors clients.

Working with luxury clients from one side of the world to the other their projects also range in scale. For Chaloub they were invited to design the 96,000 sq.ft. level Shoe District and created four architecturally distinctive pavilions that have become destination points for visitors to the centre.

Closer to home their concept for Royal Warrant shirtmaker Turnbull & Asser embodies the spirit of their original Jermyn Street store. Retaining the charming characteristics of the space, it mixes town house with a gentlemen’s club, with furniture as beautifully and traditionally crafted as the products they display.

Their concept for Orée Boulangerie also showcases the strong tradition and heritage of the brand. With gold leaf lettering adorning the windows, the French boulangerie has a fresh and light contemporary interior. And with just a glass partition separating the baker from the front of house, customers are reminded of the freshness of the products.

We love their concept for Zelman Meats. Shed may have adopted a no frills approach, but with the oxblood leather seating and contrasting utilitarian tiling and Butch Anthony’s artworks hanging on the walls they have created a characterful and cosy, yet cool restaurant.

Still strong in their memory, and visible in each of their designs today, are the words spoken by their tutor at Trent ‘Whenever you put a line on a piece of paper, there has got to be a reason for it’.

 


Words by Abigail Lloyd Jones


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