Keizersgracht 174 1016DW Amsterdam Holland
UXUS was founded in Amsterdam in 2003 by George Gottl, former Creative Director at Nike and Mandarina Duck, Oliver Michell, former architect at Rem Koolhaas and Erika Gottl, founder of luxury wine brand, Merus.
Their backgrounds and experiences gave the consultancy a broad foundation on which to build their business. With a team that now consists of over fifty, they draw talent from around the world to work in their studios. It’s this cultural diversity and their collective minds that is part of their strength, which in turn enables them to work on an equally diverse range of projects.
One of their latest projects is in the UK. Housed in the base of the angular gallery, within the Tate Modern’s distinctive new wing by Herzog de Meuron, Tate Modern’s shop has been designed by Uxus to change in line with the needs of the museum and its calendar of exhibitions. Whilst the overall look of the space is unified, the design of the furniture can be reconfigured moveable and even the lighting is integral to each unit. The colourful graphic navigation is a nod to the perforated brick screens used in the interior architecture of the space.
Their concept for Jake and Dino Chapman F*cking Hell Das Shop in Amsterdam is a physical manifestation of their online store. Located in a former massage parlour, many of the objects used in the store were found on site and repurposed and painted white to spotlight the Chapman’s (often shocking) art pieces.
Sephora’s Beauty T.I.P (teach, inspire, play) Workshop, in San Francisco, is a great example of how they helped the brand bring the next-level of service and education into the store environment. The concept’s design, with the Beauty Workshop Table at its social core, facilitates education and spontaneous product play at every turn enabling a more enhanced and connected customer experience. Similarly in their glamorous concept for Make Up For Ever, they’ve created an enhanced customer experience with a focus on make-up artistry and live tutorials for customers. The Pro Makeup bar, at the centre of the store, even features a ‘sushi bar’ like conveyer belt, from which customers can select a specific make-up look to try on the spot.
In Speys casual dining experience, they took geometric design reference from the event venue’s historic event posters and expressed this through various materials, from backlit facades to cutout timber furnishings and flooring.
They’ve also worked on numerous other retail projects for brands and retailers including Bloomingdales, H&M, Jaeger, Dover Street Market, Selfridges, K-Swiss, De Bijenkorf, Banana Republic and Levi’s.
Their buyout by FutureBrand in 2013 has meant that UXUS now has access to resources allowing them to execute projects of any scale and wherever they wish. The world is their oyster.