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Uniqlo Le Marais in Paris takes Wonderwall's signature design for the brand and installs it inside this unique building

Uniqlo Le Marais in Paris takes Wonderwall's signature design for the brand and installs it inside this unique building

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Pass the Baton is a charming concept store in Tokyo selling second hand, but much loved goods. Each one has a story attached

Pass the Baton is a charming concept store in Tokyo selling second hand, but much loved goods. Each one has a story attached

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Hyundai Travel Card Library in Seoul is the ultimate destination for travel lovers

Hyundai Travel Card Library in Seoul is the ultimate destination for travel lovers

Wonderwall


1-21-18 Ebisu-minami, Shibuya-ku, Tokyo 150-0022, JAPAN

wonder-wall.com

Founded in 2000 by design genius Masamichi Katayama, Wonderwall is now one of the most creative and prolific design agencies in the world.

It is certainly in our top five of the world’s best.

They have long been the darlings of the design press, mainly for their super trendy work for Bape globally, as well as the immaculate food projects in Tokyo, such as the 100% Chocolate Cafe and Tokyo Curry Lab,

However, we rate Wonderwall the most for the fantastically solid and creative work they do for more commercial brands such as Uniqlo and Nike.

Certainly their global flagships for Uniqlo, as seen in Paris, New York and Tokyo are at the very vanguard of the trend we call the ‘Push for Posh’ – where fast fashion brands are innovating with design and so changing the very landscape of retail.

Over the past couple of years they have done some great work on malls in Australia; the food court at Westfield Sydney is world class. More recently, they did the interiors for the glamorous new Emporium Melbourne.

However our two favourite projects are Intersect by Lexus in Tokyo, which reinvents the car showroom as a centre for community and hospitality, and Hyundai Travel Card Library in Seoul.

Both are important because they break the mould and show just how exciting retail can be if you let your imagination free.

 


Words by Matthew Brown


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