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Farm Girl Café feels a world away from the bustling Carnaby Street below, providing a positive and energised haven for Sweaty Betty’s customers

Farm Girl Café feels a world away from the bustling Carnaby Street below, providing a positive and energised haven for Sweaty Betty’s customers

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Caviar House & Prunier's resplendent experience bar at T4

Caviar House & Prunier's resplendent experience bar at T4

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The understated design for Boutique 1’s first Europe store allows the collections to speak for themselves. Freestanding furniture provides flexibility, allowing the curation of the space for the presentation of new collections

The understated design for Boutique 1’s first Europe store allows the collections to speak for themselves. Freestanding furniture provides flexibility, allowing the curation of the space for the presentation of new collections

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Caulder Moore's work for Jo Malone helped establish it as a global luxury beauty brand

Caulder Moore's work for Jo Malone helped establish it as a global luxury beauty brand

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The new identity created for Les Senteurs, is sophisticated, yet retains a crafted and organic feel for the independent perfumier

The new identity created for Les Senteurs, is sophisticated, yet retains a crafted and organic feel for the independent perfumier

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Aspinal of London's leathergoods displayed in an elegant English 'country house' setting

Aspinal of London's leathergoods displayed in an elegant English 'country house' setting

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Caulder Moore designed this great pub, kitchen, grab & go concept for Fuller's London Pride at Heathrow Terminal Two

Caulder Moore designed this great pub, kitchen, grab & go concept for Fuller's London Pride at Heathrow Terminal Two

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Caulder Moore uses a new interior design and urban typography, to confidently communicate the heritage and story of the Smashburger brand, for its launch into the UK

Caulder Moore uses a new interior design and urban typography, to confidently communicate the heritage and story of the Smashburger brand, for its launch into the UK

Caulder Moore


24 Ormond Road, Richmond, Surrey TW10 6TH

cauldermoore.co.uk

Caulder Moore is, without doubt, one of our very favourite design agencies.

Their work stretches back over twenty-five years, covering every type of design project, from interiors to graphics, and food to fashion.

With award-winning work for the likes of Ben Sherman, Marks and Spencer, Gina and Charles Worthington, Caulder Moore have built a reputation for producing elegant and successful design solutions.

But their real strength is in building brands.

Their brand identity work for Jo Malone, was responsible for turning great product from a small independent entrepreneur, into an uber-sophisticated global brand.

They did the same for The White Company a few years later.

More recently, their work for luxury handbag brand Radley was a beautiful piece of physical storytelling that helped refresh the brand.

Caulder Moore is great with luxury and have a wide portfolio of glamorous projects, in the UK, Europe and in the Middle East, from beauty brands such as Ajmal, Aveda, Blow, Le Labo and Ormonde Jayne, to luxury shoes such as Gina.

But they are also at home with UK fast fashion, and their work for New Look helped to reshape our expectations of what high street retail should look like.

They have done groundbreaking work in food and hospitality, with Costa Fresco’s new ‘fresh’ food offering, the launch of America’s Smashburger into the UK as well as a fantastic pub concept for Fullers London Pride at Heathrow’s amazing Terminal Two.

Now with more than fifty stores worldwide, they have helped evolve the retail experience for their long-term client Sweaty Betty. The new flagship store at No 1 Carnaby is a three-floor space, which brings community, activity and hospitality to the heart of the concept. Combining fashion, fitness, food and beauty this is a homelike hub for the Sweaty Betty customer and a spiritual home for the brand.

Their flagship store concept for Aspinal of London can be found on St James’ Market. The store features an elegant sweeping staircase, which sets the scene of a quintessentially English country home. With beautiful detailing from hand-carved fireplaces and oak paneling to hand-painted mouldings, the finishes are commensurate with the quality and detailing of Aspinal’s leather goods. The store includes a luxurious ‘games’ room for men, a ladies ‘drawing’ room and even an Aspinal members club, which can be closed off for private functions.

And if you fancy a bit of a relaxing ‘wellbeing’ experience, head over to Neom on Guildford High Street, a beautifully executed and calming sensory concept.

Still in the luxury sphere, but combining their retail and hospitality skills, is their project for Caviar House & Prunier at Heathrow Terminal 4. Taking cues from Prunier’s iconic packaging which are interpreted with contemporary aesthetic, the store has the feel of a decadent luxury food hall, with forms and materials echoed in the experience bar, which creates a little oasis for itself midst the busy thoroughfare.

If you would like to know more speak to the lovely Irene Maguire.


Words by Matthew Brown


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