11-13 Benwell Road, London N7 7BL
Founded by Chris Dewar Dixon and Andy Bone in 1989, Four IV is a leading consultancy in the design of luxury interiors for the retail and hospitality sectors. They have gained their reputation over the years from working with both quintessentially British, as well as many international brands such as Mulberry, Harvey Nichols, Wedgewood, The National Portrait Gallery, Burberry, Brown Thomas, Mandarin Oriental, Emporio Armani and Raffles.
Their design for Harvey Nichols store, located in the Landmark Shopping centre in Hong Kong, is a great example of StudioFourIV’s innovation. Individual departments have their own look and feel, with distinctive merchandising furniture helping each tell its own story, the design of which is sometimes playful, sometimes sophisticated, but always beautifully executed. Just recently they have completed two more projects for the luxury department store, firstly the 7,400 sqm store in Doha, which features large panels of beautiful and precisely selected precious stones, and the 2,200 sqm international womenswear floor at their Knightsbridge flagship, which has a boutique feel where brands are able to express their own style within the Harvey Nichols contemporary canvas.
Equally, their concept for Lotte in Suwon in South Korea achieves distinction between departments. Here the change in material of the canopies and flooring are more obvious in helping customers navigate the space.
Working at the value end of the market with Tesco’s F+F, they demonstrated their dexterity, as their design for F+F’s standalone stores, gave the fast fashion supermarket brand a more sophisticated look, to position it as a credible fashion destination.
Mandarin Oriental’s hotel in Taipei must be the most luxurious and indulgent of all their projects. Their concepts for the reception lounges, retail, ballrooms and other areas of the French-inspired design, along with the sumptuous choice of materials, colour and lighting, can only be described as exquisite.
Unlike many of its international counterparts in the luxury sector, who produce what one might call ‘bland chic’, each of StudioFourIV’s projects is very individual and identifiable, and their use of materials and textures is always aesthetically pleasing, a joy to experience.
Given the scale of the projects that they undertake, one may imagine that their studio is bigger than the thirty people they employ, but the projects they work on demonstrate that they must be an extremely cohesive and fastidious team, to produce the quality and excellence in the work that they do. With StudioFourIV, the whole is (definitely) greater than the sum of its parts.