Ragged Edge
Lector Court, 151-153 Farringdon Road, London EC1R 3AF, United Kingdom
Established in 2007 by Max Ottignon and Matt Bland; Ragged Edge is a multi-disciplinary consultancy with branding at its heart. Working with clients such as the BBC, Google, Grey Goose, Bacardi and Gaucho, as well as a range of food and hospitality brands, their remit covers everything from brand creation including identity and strategy, through to implementation; be that in graphic communications, digital, film, photography and environments.
Their interiors work has a fresh perspective. From a consultancy deeply rooted in branding, it’s interesting to see how they interpret these cues into physical environments.
For We Are Bar, they created a straightforward, yet distinctive identity wrapping the name is wrapped up in a bracket device. Whilst the identity is applied in its entirety to graphic communication, the brackets create an effective brand pattern, which is seamlessly incorporated into the interior architecture of the space.
Their covert ‘boulangerie’ van for Grey Goose, immediately has a sophisticated playfulness that puts a smile on your face, conjuring up images of a Parisian barman, with Edith Piaf singing in the background!
Bored with the weekly shop and deciding what to cook, ‘recipe boxes’ have increased in popularity. To differentiate Mindful Chef from its competitors, Ragged Edge’s identity is handcrafted, fresh and playful. We like its simplicity, which, for us carries the subliminal suggestion that the contents inside are unadulterated and will be fun and not too complex to cook.
London’s markets are hugely popular. What were once collections of individual stall holders have now become commercial entities, competing with the high street, especially in the sector of independent ‘retailers’ and eateries. Ragged Edge’s branding for Camden Market creates an inclusive identity, whilst retaining the heritage and Indy ‘street’ vibe of one of the city’s best loved markets.
With projects for Foley, Deliciously Ella and Hipchips the character of each brand is skilfully expressed. One cannot help but feel the positive attitude and pleasure in their creation.