Gamla Brogatan 23B 111 20 Stockholm
Blink are a very creative and retail focused agency from Stockholm, who are currently making waves in the global supermarket sector with some great work for Albert Heijn in the Netherlands and the Czech Republic.
Their latest project is a fantastic design for BFresh Supermarket in Boston.
Blink takes an intellectual approach to retail design, building a concept from its strategic function first, and then applying the ‘prettification’.
The result is a number of projects that genuinely break the mould. From garden centres, to bookshops and even florists, Blink has developed new store concepts that apply new principles to the sector…
At Plantagen, the Nordic world’s leading garden centre retailer, Blink applied elegant homewares merchandising techniques and product cameos.
At Akademibokhandeln, an astroturf garden anchors the concept, whilst for the latest project for Interflora, the golden service counter doubles as a champagne bar.
Their lovely flagship for Telia Sonera, the Nordic mobile operator, was a project that the Echochamber collaborated in.
Working with Tesco on their concept for a new store in Swansea, a new layout with a fresh food concept at the centre and conversational signage encourages dialogue and puts customer service at the centre of the proposition. In their latest concept for Albert Heijn we see a new convenience store format, their ‘walk-in meal box’ concept provides a real sense of providing meal solutions for the city shopper, giving them options to grab something to eat on the go, pre-prepared meals, ingredients and menu packages or buy their usual groceries. Navigation and graphics allow for an easy lunchtime or post work shop, while the visibility of the food preparation and open kitchens reassure customers of the quality and freshness of their purchases.
Having designed for many grocery retailers it may seem a natural progression to design for a kitchen company. The new approach for HTH allows customers to get really involved and delivers a seamless omnichannel approach that makes kitchen buying more enjoyable, exploratory and personalised.
We look forward to seeing new projects from Blink.
If you think Blink could help your business, get in touch and ask for Richard.