4-6 Ellsworth St, London E2 0AX England
Adam Brinkworth started his consultancy in 1990 and was joined very shortly after by Kevin Brennan. Working together their backgrounds and experiences complement each other well; Adam with a background in furniture design, and Kevin in architecture and design.
We’ve long been admirers of Brinkworth and their work, even down to their Christmas greeting films; which are beautifully produced and demonstrate the thought and craft that you see in many of their projects.
Based in East London, their studio began as their workshop, where they honed their skills in the craft of design and build.
Working across a range of disciplines including architecture, interior and brand design, they have completed projects for an array of brands, from Google to Heineken, All Saints and Selfridges, to Carhartt, Puma and Supreme, as well as working on projects with the likes of Dinos Chapman. One of their first commissions was for fashion brand Karen Millen, for whom they have completed 400 stores in 60 countries, during their 25+ year long relationship.
For All Saints, they created the highly recognisable store concept featuring Singer sewing machines, which lined the shop’s windows. This was also one of the first high street brands to open a store in the now very popular area of Spitalfields.
Brinkworth had to consider a site-specific design for Voodoo Ray’s pizza restaurant in Shoreditch’s Boxpark. The container space is used efficiently, maximizing both customer flow and seating. The dynamic colour banding and cartoonlike pizza graphics add a playfulness to the space.
Many of you will also be familiar with their work for Rapha, with spaces that not only sell road bikes, clothing and accessories we’d all like to own, but importantly bring communities of cyclists together, through a concept which places equal importance to both the social and retail facets of the brand. High tech materials and designs are used in the design of the retail area, whilst the café has a more relaxed feel. As well as the interiors, the Rapha branding, imagery and their staff and customers make this a place where you definitely feel the passion for road-racing, it’s infectious!
Their meticulous attention to detail is evident in Linley – David Linley’s furniture store. Famous for the marquetry that he uses in his furniture, Brinkworth’s design for Linley doesn’t try to replicate, but pays tribute to the craftsmanship through beautiful detailing, which can be seen clearly in the balustrades, cash desk and display furniture, which with its clean lines creates a simple aesthetic that allows Linley’s furniture to be displayed at its best. In a more recent project for the Moscow skate store Oktyabr, their sensitivity to materiality is equally apparent, though the palette used here has a raw, urban aesthetic.
Different again from any of their other projects is the new global retail concept which they have designed for ASICS on Regent Street. The concept uses colour, action poised mannequins and linear interior design features to create a really dynamic sense of movement in the space. Central to this is a great lighting installation running the length of the store (which pulsates at the same pace as the heart rate of a 100m sprinter). In addition, there’s a playful robotic display in the window and a robotic shoe delivery system which enhances delivery of stock to the shop floor. Just some of the elements that play on the brand’s ‘sound mind, sound body’ ethos and make ASICS an inviting store to shop.
Jason Markk’s sneaker shoe care store, makes great use of the corridor like space, which is tucked away above Size? on Carnaby Street.
Browns East, sees the independent fashion retailer open their first store in over twenty years. Taking learnings from the brand’s experience with Farfetch, the store reflects consumers changing shopping habits and features a series of installations and fixtures and that can easily be changed or moved to give customers a different experience each time they visit.
As ever we look forward to seeing future projects from Brinkworth.