Dalziel & Pow
5-8 Hardwick Street, London, EC1R 4RG
Over the past thirty years, Dalziel & Pow have established themselves as the most important design agency in the UK, with a global reach and a world-class portfolio.
They also regularly rank in our top 5 global retail design agencies, when we are asked to recommend agencies by our clients.
Running through their portfolio is like taking a walk up any UK High Street, what with Argos, Currys, O2, Debenhams, Jigsaw, Primark, Google, Nationwide, Lululemon, John Lewis, Oasis, Next, River Island, The White Company, Timberland and Topshop, all having had the D&P treatment, many of them as long-term clients.
Not only have they almost single-handedly shaped the UK High Street, but their influence can be seen around the globe; from Paris in Chile, Mr Price in South Africa and Australia, Vestel in Turkey as well as numerous fashion projects in Dubai Korea and China. The list is simply huge.
Every year sees a host of amazing projects for D&P.
In 2014 they did a hyper-digital new format for Argos, and a much needed redesign of Debenham’s Oxford Street Flagship and a first-rate new concept for Jigsaw, called Duke Street Emporium.
Other projects included a fantastic concept for the White Company, a redesign of the Timberland Flagship on London’s Regent Street and some amazing digital mapping at the Primark Flagship in Berlin.
2015 they produced gorgeous work for David Jones and Kikki K in Australia. They also brought Kikki K over to the UK with both pop-up and permanent concepts.
Proving their skill with big box and value, D&P did new concepts for Danish value furniture chain JYSK, as well as a wonderful education concept for French DIY Brand Leroy Merlin.
Of course their most high-profile work has to be their flagships for Primark in Boston and in Madrid Gran Via – probably the most amazing digital fashion flagship in the world.
2016 was also a busy year; with a gorgeous new concept for O2 Mobile; a pioneering first Australia store for MRP; new concepts for Mamas and Papas and Danish fashion brand Pieces as well as a new hospitality concept for Oasis on London’s Tottenham Court Road and a premium Emporium for Jigsaw, with both design and materials commensurate with the grand surroundings of the newly refurbished St James’ Market.
In conjunction with Rockar they’ve also added a new digital showroom concept for Jaguar Land Rover in Westfield. Sitting alongside the best-known fashion brands it’s designed to change how we shop for cars, making it more consumer friendly by demystifying the process. More recently they also launched a concept for VW in Birmingham’s Bullring shopping centre, in line with the brand this is a more playful and engaging concept with an interactive wall, with elements that trigger films and animation to play providing visitors with numerous layers of information about the car, the marque and buying a new car as well as an appealing interior aesthetic, which is missing in so many automotive showroom environments.
D&P didn’t end the year quietly either; launching Missguided’s first store (in Westfield), as they made the transition, bringing the online brand to life on the high street with a very social store. The concept is high impact, high volume and highly Instagrammable! With a new store now open in Bluewater, the volume is definitely turned up to show sassy character of the brand.
Paris department store in Lima starts 2017 off, with a review of the brand’s tone of voice, introducing a conversational tone and new, more playful concepts for the men’s, sport and home departments. While back on home turf, we saw the opening of Lululemon’s European flagship with its relaxing café area and concierge desk welcoming customers into the store. In South Korea they’ve opened two stores for Marie’s Baby Circle, creating atmospheric zones and lots of social spaces to support and bring together new parents and also features a pop-up space for monthly brand takeovers and they even offer prenatal classes in-store.
In South Korea, D&P has created new branding and interior for beauty retailer Etude House, targeting young women in their early 20s. The candy pink and white exterior plays host to a sophisticated exterior, the interior concept encourages experimentation to ‘find your look’, with opportunities to participate in demos and watch tutorials and event create your own personalised product. For another Korean cosmetics brand Aritaum which targets the ‘make-up artist’ in you, they used inspirational imagery, and provided opportunities to play, experiment and take selfies against the Instagram wall.
A Georgian house setting, in London’s Duke of York Square provided the first high street home for mail order and online brand Boden. The cheeky pops of colour and Johnny Boden’s own voice accompanying customers in the lift, provide strong brand references for this very British clothing manufacturer.
The number of brands that D&P work with just keeps on growing, 2017 was a busy year and 2018 was even more prolific. Google’s Digital Garage concept, offering face-to-face free digital skills training to help people find a job or grow their careers. Their community-focused concept for Nationwide (building society) is also a response to the shift in how today’s customers wish to engage with brands. Removing the physical barriers of closed counters, the concept brings staff to the forefront and creates more relaxed zones with a more domestic feel, where customers can interact with the brand on their own terms. Eobuwie.pl’s retail concept brings the online footwear brand to life, whilst allowing customers immediate access to nearly 40,000 styles.
Other projects include and elegant concept for fashion brand Lipsy, a new flagship for wellness brand Windfall, with a focus on advice the store also hosts regular events and is intuitive to shop and an experience-based beauty department for Dubai-based brand Lifestyle. In Madrid, you can visit one of D&P’s few F&B projects – the new and exciting flagship store for Johnny Walker takes customers on a tour of highlands and allows customers to taste the whiskies and attend events where they can learn how to make whisky based cocktails. The consultancy will also be working on a new state-of-the-art visitor centre which opens in Edinburgh in 2020.
The pièce de résistance for 2018 has to The Shop at Bluebird in Covent Garden, combining fashion, art and beauty, each area has been given its own eclectic treatment that makes it a joy to explore.
D&P are consummate retail design professionals; combining real creativity across design, branding, digital and art direction, with a solid understanding of business realities.
Absolutely first class as ever.