Dalziel & Pow
5-8 Hardwick Street, London, EC1R 4RG
Over the past forty years, Dalziel & Pow have established themselves as the most important retail design agency in the UK, with a global reach and a world-class portfolio.
They also regularly rank in our top 5 global retail design agencies, when we are asked to recommend agencies by our clients.
Running through their portfolio is like taking a walk up any UK High Street, what with Argos, Boots, Currys, O2, Debenhams, Jigsaw, Primark, Google, Nationwide, Lululemon, Jigsaw, John Lewis, Johnnie Walker, Molton Brown, Oasis, Next, River Island, The White Company, Timberland, Topshop and many others all having had the D&P treatment, many of them as long-term clients.
Not only have they almost single-handedly shaped the UK High Street, but their influence can be seen around the globe; from Paris in Chile, Mr Price in South Africa and Australia, Vestel in Turkey as well as numerous fashion projects in Dubai, Korea and China. The list is simply huge and every year sees a host of amazing new projects for D&P.
In 2014 they designed a hyper-digital new format for Argos and the Duke Street Emporium for Jigsaw, this was followed by a store in the newly refurbished St James Market and then a couple of years later we saw the opening of the retailer’s stunning and eclectic Shop at Bluebird in Covent Garden, which combined fashion, art, home and beauty.
Other projects included a fantastic concept for the White Company featuring some beautiful and engaging moving graphics, a redesign of the Timberland Flagship on London’s Regent Street and some amazing digital mapping at the Primark Flagship in Berlin.
Over the following years they produced gorgeous work for David Jones and Kikki K in Australia, bringing Kikki K over to the UK with both pop-up and permanent concepts. Proving their skill with big box and value, D&P did new concepts for Danish value furniture chain JYSK, as well as a wonderful education concept for French DIY Brand Leroy Merlin.
Of course, some of their most high-profile work has to be their flagships for Primark in Boston and on Madrid’s Gran Via – probably the most amazing digital fashion flagship in the world.
In the world of telco they created a gorgeous new concept for O2 Mobile and more recently they also worked with EE/BT on an experiential store located at BT’s HQ, which is being used to test new retail ideas.
In collaboration with Rockar they added a new digital showroom concept for Jaguar Land Rover in Westfield. Sitting alongside the best-known fashion brands it’s designed to change how we shop for cars, making it more consumer-friendly by demystifying the process. Following this model, they were also commissioned to create concept for VW in Birmingham’s Bullring shopping centre.
With the launch of Missguided’s first ever store (in Westfield), D&P transitioned the fast fashion brand from DTC to the high street, which brought to life Missguided’s high impact, high volume, sassy nature in a larger than life social store. And with the opening of Google’s Digital Garage we saw them translate the values of the search engine into a community learning concept.
Community was also at the centre of their new branch concept for Nationwide (building society) and in their work for Zurcher Kantonalbank the branch has a café cum co-working feel, that breaks down barriers to create a relaxed atmosphere encouraging a more open dialogue, supported by workshops and tools that will change the way customers talk about financial wellbeing.
With the boom in athleisure and the rise in incorporating hospitality into retail, Lululemon’s European flagship, with its relaxing café area and concierge desk welcoming customers into the store, ticked lots of boxes. While in South Korea they opened stores for Marie’s Baby Circle, creating atmospheric zones and lots of social and events spaces to support and bring together new parents. South Korea also played host to a playful new branding and interior for beauty retailer Etude House. Targeting young women in their early 20s, the candy pink and white exterior plays host to a sophisticated interior concept that encourages experimentation to ‘find your look’ – with opportunities to participate in demos, watch tutorials and even create personalised products.
Beyond Etude house, the breadth of health and beauty brands they have worked with is extensive, from a concept in Russia for Finnish brand Lumene to the design of Boots store of the future in Covent Garden, an attractive concept, which is much more akin to an elevated department store beauty experience. More recently Molton Brown opened in Bluewater, the concept has a Victorian apothecary feel, and we love the Fragrance Finder which allows customers to match a scent to their personality.
In Madrid, you can visit one of D&P’s few F&B projects – the new and exciting flagship store for Johnnie Walker takes customers on a tour of the Highlands and allows customers to taste the whiskies and attend events making cocktails and learn about the brand. This store was followed up with a state-of-the-art visitor and experience centre for the distiller in its spiritual home of Edinburgh. Moving from whisky to tea, we love their fresh new concept for Twinings, the flagship store features lots of interactive moment and some lovely storytelling.
The number of brands that D&P work with and the range of exciting new concepts they create just keeps on growing. The consultancy is hugely prolific.
D&P are consummate retail design professionals, combining real creativity across design, branding, digital and art direction, with a solid understanding of business realities.
Absolutely first class as ever.