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The minimalist house structure, provides simple and elegant signposting to John Lewis’ ‘home’ department

The minimalist house structure, provides simple and elegant signposting to John Lewis’ ‘home’ department

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The black walls and ceiling create an intimate space for events and tastings in The Whisky Shop, while copper tones, reflect the hues of the luxury whisky brands on display

The black walls and ceiling create an intimate space for events and tastings in The Whisky Shop, while copper tones, reflect the hues of the luxury whisky brands on display

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Fabled’s edited product displays provide opportunities for sampling and further online product exploration connecting the retailer’s online and offline personas

Fabled’s edited product displays provide opportunities for sampling and further online product exploration connecting the retailer’s online and offline personas

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Customers are invited to touch and select their own diamonds and sit alongside the master jeweller as their ring is crafted. The monolithic consultation table, which is inspired by the facets of cut diamonds creates theatre at the centre of the space

Customers are invited to touch and select their own diamonds and sit alongside the master jeweller as their ring is crafted. The monolithic consultation table, which is inspired by the facets of cut diamonds creates theatre at the centre of the space

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Democratising jewellery, gpstudio’s concept for Vashi takes the unusual step of taking the rings from behind glass, inviting customers to touch

Democratising jewellery, gpstudio’s concept for Vashi takes the unusual step of taking the rings from behind glass, inviting customers to touch

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Beauty is the simplicity of Made.com’s window displays in their Paris store

Beauty is the simplicity of Made.com’s window displays in their Paris store

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Made.com’s iconic ‘menu’ of products

Made.com’s iconic ‘menu’ of products

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The rich materiality and brand pattern provide a strong brand presence for the launch of luxury South Korean beauty brand VidiVici

The rich materiality and brand pattern provide a strong brand presence for the launch of luxury South Korean beauty brand VidiVici

gpstudio


74 Great Suffolk Street, London, SE1 0BL

gpstudio.uk.com

Founded in 2004, gpstudio is headed up by Gregor Jackson, Chris Poulton and Stuart Naysmith, who bring a wealth of interior and graphic design experience to the table.

Based in London, the consultancy has a wide range of online, retail and hospitality clients, including; John Lewis, The Whisky Shop, Shinsegae, Fortnum & Mason, Brown Thomas, Made.com, Harrods and Marie Claire.

Working with MADE.com, the studio demonstrate their ability to bring digital brands into the physical world. Their design features a series of experiential spaces which showcase the brand’s offer. Each distinctly different, the spaces encourage customers to explore, learn and immerse themselves in the brand, resulting in a store that cleverly combines exhibits and interactive displays with relaxed consultative spaces, where customers can enjoy MADE’s products.

In a similar vein they supported Marie Claire and Ocado’s online collaboration in the premium beauty brand Fabled. gpstudio designed a physical store which uses ‘test and play’ and storytelling to bring to collections to life, with touch screens to link the space to Fabled’s online store and ‘edits’ encouraging customers to meander around the store, just as they would leaf through the magazine’s pages. They’ve also helped online diamond jewellery customisation company Vashi transition into a physical stores, concessions and mall spaces, with a striking design that conveys the emotional value of designing jewellery for loved ones.

Their concept for Hershesons rejects conventional ideas surrounding the traditional salon model, with an approach more relevant to today’s consumer, the Fitzrova flagship combines a beauty space, with a café-come-work‐social-space where customers can eat, drink and relax before, after or in-between treatments. With beautiful detailing and a loft living appeal, it’s a space that customers won’t want to leave.

Working with their client Shinsegae, their pared back concept for the retailers food and deli offer has an urban feel, juxtaposed with the counters akin to those found in high-end European food halls. Contrasts can also be seen in The Whisky Shop’s Paris store, where the ground floor uses natural woods reflecting the earthy, peaty timbers of whisky and a contemporary black and brass room for tastings and talks, while the first floor features a light and airy salon privé with a luxurious gentleman’s club-like ambience.

Whether taking a brand from online to offline, or designing a new retail concept for their clients, gpstudio take a refreshing look at their clients to create truly engaging and immersive brand spaces.

And if you happen to be passing their studio, drop in and visit The Arch Window, the gallery space within their studio where they show their collaborative nature, in a space curating a variety of designers, artists, illustrators and photographers.


Words by Abigail Lloyd Jones


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