74 Great Suffolk Street, London, SE1 0BL
Founded in 2004, gpstudio is headed up by Gregor Jackson, Chris Poulton and Stuart Naysmith, who bring a wealth of interior and graphic design experience to the table.
Based in London, the consultancy has a wide range of online, retail and hospitality clients, including; John Lewis, The Whisky Shop, Shinsegae, Fortnum & Mason, Brown Thomas, Made.com, Harrods and Marie Claire.
Working with MADE.com, the studio demonstrate their ability to bring digital brands into the physical world. Their design features a series of experiential spaces which showcase the brand’s offer. Each distinctly different, the spaces encourage customers to explore, learn and immerse themselves in the brand, resulting in a store that cleverly combines exhibits and interactive displays with relaxed consultative spaces, where customers can enjoy MADE’s products.
In a similar vein they supported Marie Claire and Ocado’s online collaboration in the premium beauty brand Fabled. gpstudio designed a physical store which uses ‘test and play’ and storytelling to bring to collections to life, with touch screens to link the space to Fabled’s online store and ‘edits’ encouraging customers to meander around the store, just as they would leaf through the magazine’s pages. They’ve also helped online diamond jewellery customisation company Vashi transition into a physical stores, concessions and mall spaces, with a striking design that conveys the emotional value of designing jewellery for loved ones.
Their concept for Hershesons rejects conventional ideas surrounding the traditional salon model, with an approach more relevant to today’s consumer, the Fitzrova flagship combines a beauty space, with a café-come-work‐social-space where customers can eat, drink and relax before, after or in-between treatments. With beautiful detailing and a loft living appeal, it’s a space that customers won’t want to leave.
Working with their client Shinsegae, their pared back concept for the retailers food and deli offer has an urban feel, juxtaposed with the counters akin to those found in high-end European food halls. Contrasts can also be seen in The Whisky Shop’s Paris store, where the ground floor uses natural woods reflecting the earthy, peaty timbers of whisky and a contemporary black and brass room for tastings and talks, while the first floor features a light and airy salon privé with a luxurious gentleman’s club-like ambience.
Their project for RHS Wisley is a horticulturalists heaven, alongside the large plant centre stocking the most unusual and rare varieties of plants, there’s a book shop showcasing the largest collection of horticultural books in Europe, a dedicated RHS members area including a dedicated lab, a retail space with playful propping, a spacious cafe and a relaxing restaurant – Wisley offers something to visitors of all ages.
Whether taking a brand from online to offline, or designing a new retail concept for their clients, gpstudio take a refreshing look at their clients to create truly engaging and immersive brand spaces.
And if you happen to be passing their studio, drop in and visit The Arch Window, the gallery space within their studio where they show their collaborative nature, in a space curating a variety of designers, artists, illustrators and photographers.