135 Curtain Road London EC2A 3BX United Kingdom
Household are without a doubt one of the top retail design agencies worldwide; even if they actually call themselves ‘customer experience designers’.
Based in London and Los Angeles, they have a portfolio that straddles pretty much every retail sector; from food to fashion, and technology to banking.
Their client list includes a host of UK High Street names; from John Lewis to Vodafone, Dixons to TSB, as well as plenty of international clients.
Household creates luxurious interiors for premium brands, such as Christian Louboutin – designing his concession boutique in the Selfridges Shoe Galleries, the beautiful Brentwood, Los Angeles store, as well as a stylish pop up in Tokyo’s Isetan department store.
They also designed the gorgeous Dunhill Tobacconist in London’s Mayfair; a sumptuous club like space, dripping with expertise.
However, they are equally creative and commercially savvy when it comes to big box and value environments.
Over the past few years they have developed a real expertise in the supermarket and convenience sectors; with really solid work for Tesco, Waitrose, Centra, and, most recently, with their stunning redesign for Irish value chain Supervalu which champions local freshness and the individual specialists that work in each of their stores.
With a real mastery of retail graphics, Household understand the power of storytelling, branding and communication, which has helped them revitalise brands such as Bargain Booze, Wine Rack, DIY retailer Wickes and most recently for The White Company where the new tone of voice provides a sensory and sumptuous take on the purchase of beds and linens.
They’ve been working with Amazon creating a pop-up ‘Treasure Truck’ as well as a concept for Kindle, providing physical experiences of the brand through retail concessions and pop-ups, which have appeared in thirteen states across the US to date. Another demonstration that they are able turn their hand to any sector
Household is headed by Julie Oxberry, Sarah Page, and Michelle Du-Prât, who bring both creative and strategic expertise to the agency.
Before starting Household, Michelle previously headed up Radar, which was the research agency that inspired Echochamber in the first place!