1/1 Ridge Street, North Sydney NSW 2060
With a background in architecture, Gary McCartney worked for number of retail and interiors practices in the UK and the USA before establishing his own consultancy in 2011. McCartney Design is best known for creating experiential retail, hospitality and work environments that create a strong connection with those who visit and work in them.
Their design for KitKat’s Chocolatory in Sydney, brings the brand to the consumer through an experiential concept. So much is packed into the small footprint of this KitKat heaven, with a large selection of special edition flavours, the option to order custom made products and enjoy KitKat inspired desserts and drinks, the Chocolatory ticks all the boxes for KitKat lovers and provides an amazing product test bed for the brand.
Equally impactful, though on a much larger scale is their concept for Barbeques Galore, which brings Australia passion for all things BBQ together under one roof. From large scale experiential areas where cooking demos and product trials take place to buying beers, picnic sets and rubs for your meat. It’s a great example of a concept that showcases a retailers expertise in a single category, and doing it really well.
On a similar scale and in a similar vein, their store for Supercheap Auto brings motoring enthusiasts and those seeking advice together. With focus place on customer engagement, large areas of the store are dedicated to community spaces allowing for demonstrations and encouraging interaction between staff and customers – and approach that’s likely to keep customers returning.
Working with Australian department store David Jones, McCartney has taken their food offer to a new audience at BP fuel stations, elevating the forecourt convenience offer and making the stores a local shopping destination.
Through their retail and hospitality projects, the consultancy is highly adept at creating enhanced physical experiences that bring brands to life. Their stores not only encourage exploration, but also provide the stage for retail staff to engage with customers in varied and meaningful ways.
If you’d like to find out how, Gary McCartney will be able to tell you!