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We love the neon arrows, signposting jean fits in Tommy Jeans store in Moscow

We love the neon arrows, signposting jean fits in Tommy Jeans store in Moscow

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RPA worked with interior designer Fran Hickman to provide full project management and architectural support services for Escada's Sloane Street and Bicester Village stores

RPA worked with interior designer Fran Hickman to provide full project management and architectural support services for Escada's Sloane Street and Bicester Village stores

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By offering gait analysis and a social space for local running clubs, Runners Point showcase themselves as experts and demonstrate their desire for the store to become part of the running community

By offering gait analysis and a social space for local running clubs, Runners Point showcase themselves as experts and demonstrate their desire for the store to become part of the running community

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A bank of brand red lockers, creates a strong signposting for the cash wrap area of the store, while the desk front features conveys changing brand messaging in Footlocker's Oxford St. store

A bank of brand red lockers, creates a strong signposting for the cash wrap area of the store, while the desk front features conveys changing brand messaging in Footlocker's Oxford St. store

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The use of natural materials helps to convey the wholesome quality of Leon's food

The use of natural materials helps to convey the wholesome quality of Leon's food

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The Hummingbird Bakery, saw RPA evolving the brand concept with a lighter, more natural Skandi feel, mixed with shades of brand pinks

The Hummingbird Bakery, saw RPA evolving the brand concept with a lighter, more natural Skandi feel, mixed with shades of brand pinks

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While the design of the unitary remains the same, a subtle change in the material and colour palette creates differentiation between Brax's men's and womenswear ranges

While the design of the unitary remains the same, a subtle change in the material and colour palette creates differentiation between Brax's men's and womenswear ranges

rpa:group


51-53 Church Road Ashford Middlesex TW15 2TY

therpagroup.com

Founded in 1983, the rpa:group’s strength is founded in the design, implementation and rollout of retail concepts. In addition to their retail projects, they work across a broad range of sectors including hospitality, residential, education and offices which sees their interior designers working with their team of architects and project managers.

With an admirable list of clients ranging from Tommy Jeans, Watches of Switzerland, Carphone Warehouse to Escada, TK Maxx, Natwest and Footlocker, rpa:group creates pragmatic design concepts that deliver for their client brands.

Their concept for Tommy Jeans in Moscow is injected with the brand’s iconic red, white and blue, with playful details added in, which give the store a youthful feel.

Simplicity is the key to German fashion retailer’s Brax’s store concept, using tonal differences in materiality to define the space, the elegant profile of the unitary is complemented by the large-scale imagery showcasing their latest collections.

As well as fashion experience rpa:group have undertaken numerous projects in the hospitality sector with brands including KFC, Starbucks, Mr Pretzels, Kamps artisan bakery in Germany and Hummingbird Bakery, with whom they have worked for a number of years. Their concept for Hummingbird saw a development of their earlier design, and used a softer palette which retained the vitality and lightheartedness of the brand.

Employed as brand guardians for healthy fast food brand Leon, rpa:group has been working closely with the brand on the rollout of the concept across the UK and Europe . The natural materials palette provides a great backdrop against which their vibrant and characterful storytelling graphics stand out.

In their design for German sport’s retailer Runners Point the predominantly black interior is contrasted with white running-track lines, large-scale graphics and vibrant pops of colour that work together to create an energetic space. While rpa:group’s concept for Footlocker is a much more relaxed affair, the store features bright red lockers, playful graphics and even a barber shop to appeal to the brand’s urban, sports leisure-wearing audience.

With over 35 years’ global experience, 60+ staff and studios in the UK, Spain, Poland and India, the rpa:group is adept at creating and delivering great retail concepts. If you want to know more about their retail offer, speak to their CEO Nigel Collett.


Words by Abigail Lloyd Jones


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