ShopWithMe Pop-up, Chicago
401 N Michigan Ave, Chicago, IL 60611
Giorgio Borruso Design
ShopWithMe represents a new type of pop-up: a freestanding, high-tech ‘pod’ that can house multiple brands or concepts simultaneously. Quick to set up and pack down, it’s like a flash mob for retail.
Each pod features four store units able to feature up to ten brands, and which are connected by a footbridge. Inside, the design is ultramodern, with a curved white thermoplastic ceiling, crisp white displays for products and touchscreens, and a central white dome containing a virtual reality environment.
High-tech and quick to set up, ShopWithMe brings a ‘store of the future’ design to on-demand retail.
Eye-catching pixellated digital display walls feature a brand’s messaging. Each ‘pixel’ can be individually popped out to create custom displays, and can also be programmed to extend towards a passing customer whose ShopWithMe app history indicates that they might be interested in a given product.
This interactivity extends to the unique fitting rooms, which are equipped with technology that lets customers request items in different colours or sizes. Housed in the ceiling to allow for more space, the rooms drop down around the customer, creating a private space upon request.
All products are RFID-tagged, allowing customers to take them to tables and screens featuring integrated digital displays for more information, product recommendations or to make a purchase.
Flexible, mobile and quick to fit out, ShopWithMe represents a new ‘travelling’ pop-up paradigm that offers a high-tech solution to retail logistics.