IKEA, Home of Tomorrow, Szczecin, Poland
Monte Cassino 5-6, 70-466 Szczecin, Poland
With IKEA’s vision ‘to create a better everyday life for the people and the planet’, the Swedish furniture and homewares giant has launched a sustainablility concept, the ‘Home of Tomorrow’ in Szczecin, Poland.
Housed in a 240m² derelict 19th century apartment block, the urban concept has been designed to introduce accessible ideas to inform and teach the public how to live more sustainably. Working with local residents, both on the creation of the space and on sustainability projects, IKEA’s Home of Tomorrow is a true community project. In today’s ‘conscious’ society, it is a really positive and credible activation that demonstrates the brand’s values.
The Home of Tomorrow’s location was chosen to show visitors how to best use what we already have. Saving valuable resources, the concept retains many of the building’s original features using a ‘light touch’ design approach, adding further integrity to the project, whilst creating a charming and characterful interior.
While the store showcases IKEA’s products geared to more sustainable living, the main focus of the brand’s urban concept is to inform and educate the general public, by introducing them to accessible ideas to enable them to live more sustainably. The plant filled, eco-friendly concept features a sustainable Home Garden, a dedicated events space and a creative zone where visitors can repair and modify items to give them a second life.
Using IKEA products, the design provides a blueprint for what the future of apartment living could look like. The opening comes ahead of the launch of its first store in the city. With the opening of the new store, the space will be handed over to the local authority, leaving a legacy of learnings that will be available as an open source.