1124 Pike St, Seattle, WA 98101

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A mixology bar serves beer, wine and spirits.

A mixology bar serves beer, wine and spirits.

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A floor-to-ceiling fireplace forms a central place to gather.

A floor-to-ceiling fireplace forms a central place to gather.

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A fully functioning bakery features the full Princi menu.

A fully functioning bakery features the full Princi menu.

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The store serves the full Roastery range as well as new items.

The store serves the full Roastery range as well as new items.

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A pivoting full-height wall hides the Starbucks Reserve Coffee Library.

A pivoting full-height wall hides the Starbucks Reserve Coffee Library.

Starbucks Reserve, Seattle


Location:

1124 Pike St, Seattle, WA 98101

starbucks.com

Design Credit:

Starbucks Design Team
starbucks.com

Starbucks is a famously innovative brand that blazed a trail in third-wave coffee and became an early adopter of retail and loyalty technology – its homegrown app is the most popular mobile payment app globally.

Its newest offer is its premium Reserve retail format, inaugurated at Starbucks HQ in Seattle. Spanning a floor of the building, the new cafe puts the craft of coffee on display. It offers the full Seattle Reserve Roastery menu along with new cold brew and espresso items and a mixology bar serving Aperitivo.

The Starbucks Reserve store brings the best of coffee craft into a space with both energy and moments of intimacy.

The cavernous space is designed in an open-plan, marketplace style that allows customers to place their orders at the solid wood bar and then gather around community tables and lounge areas; an open Princi kitchen adds theatre.

Dark timber, leather and metallic highlights including two floor-to-ceiling fireplaces give the cafe a sumptuous, refined vibe. A copper art installation crafted from some 3,700 Starbucks Reserve Cards shimmers on the back wall; inset amber glass and mirror flecks lend a touch of lustre to the polished concrete floors.

In keeping with the space’s innovative history, an on-site meeting room is available for tasting events and new product development.

The new store is part of a Starbucks premiumisation effort, which will see the expansion of its Roasteries worldwide, as well as the conversion of some 20-30% of its existing cafes into Reserve stores.


Words by Stephanie Campisi


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