7 Upper James Street, London W1F 9DH

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The window display doubles up as a retail shop

The window display doubles up as a retail shop

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The tins come with fresh bread and salad and a glass of wine. No need for a kitchen

The tins come with fresh bread and salad and a glass of wine. No need for a kitchen

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The tin is the hero at Tincan

The tin is the hero at Tincan

Photography courtesy of Echochamber

Tincan, London


Location:

7 Upper James Street, London W1F 9DH

tincanlondon.com

Design Credit:

Amanda Levete Architects, London
ala.uk.com

Tincan is a six month pop up restaurant in Soho, which serves the finest tinned seafood from around the world.

The project is a concept from Amanda Levete of AL_A (Amanda Levete Architects); previously the co-founder of Future Systems.

“While designing a new cultural centre in Lisbon for EDP, we discovered a restaurant in a former fishing tackle shop that specialised in tinned fish. What started as lunch quickly became an idea and then a new project: no kitchen, the finest tinned seafood in the world, super healthy, great graphics and with the tin as hero. Tincan elevates the humble tin to an object of desire. Everything from the lights and wall displays, to tables and chairs, has been designed by AL_A”

Tincan serves tinned seafood in three categories ‘From the Coast’ – including sardines, mackerel and tuna, ‘Out to Sea’ – pilchards, anchovies and squid, and ‘Deep Sea’, with items such as Sea Urchin.

Tincan serves the tinned seafood cold with fresh bread, salad and wine.

The window display also doubles as a shop, where you can buy the tins to take home, as well as selected olive oil and wine.

The strength of the concept is the quality of the seafood and the beauty of the packaging, whose graphics make them objects of desire.

The simple, architectural black walls and ceiling, and parquet floor act as a sophisticated backdrop for the striking display system. Tincan closes 23rd December 2014 and moves to New York in 2015.

The design incorporates Corian from DuPont, OLED lighting from LG, furniture from Iduna and lighting from Atrium. All design from AL_A and shopfitting from Powells.


Words by Matthew Brown


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