Lindt ‘Home of Chocolate’, Kilchberg, Switzerland

Lindt’s Home of Chocolate is not just the ultimate storytelling representation of the Lindt brand, its aim is to celebrate Switzerland’s prowess as the home of luxury chocolate.

While the Home of Chocolate is more museum than retail, it does feature the world’s largest Lindt store, which at 500m² means a lot of chocolate. It’s also host of immersive and interactive elements that are an object lesson in great storytelling experiences for any brand.

The cathedral to Lindt chocolate was designed by Basel based architectural practice, Christ and Gantenbein, with the Willy Wonka-esque chocolate experience designed by Stuttgart’s Atelier Brückner.

The experience is multisensorial and uses interactive multi-media to create a magical journey that is designed to keep the attention of visitors of all ages. It starts with the delicious scent of chocolate that permeates the space along with the wow factor of Lindt’s 9m high chocolate fountain that dominates the pristine white atrium.

Visitors are taken on a journey through seven different chocolate worlds, learning about the history of chocolate, manufacturing and current innovations in chocolate, with plenty of sampling opportunities along the way. If visitors want to get really involved they can book in for chocolatier classes before finishing off their visit in the café and of course visiting Lindt’s shop before they leave. Lindt’s Home of Chocolate informs, educates, entertains, offers hospitality and shopping – a true brand experience.