Duke St Emporium, London
55 Duke Street, Mayfair, W1K 5NR, London.
Dalziel & Pow, London
The ‘Anti Big Revolution’, where high street brands avoid the corporate rollout, is gathering pace with the opening of the wonderful Duke Street Emporium from Jigsaw.
Forward thinking retail brands understand that successful stores of the future will be unique, creative, with a clear sense of place and with culture and hospitality at their heart.
The concept has been designed by Dalziel & Pow, with its own new graphic and online identity and it is another ground breaking project for one of the world’s best design agencies.
As its name suggests, the store is located on Duke Street, North Mayfair, just 50 yards from Oxford Street, but with a surprisingly peaceful feel.
“Duke St. Emporium is a concept store in North Mayfair where style and design meet culture and conversation. Duke St. Emporium brings together iconic British brand Jigsaw with its sister store The Shop at Bluebird, with an edit of pieces from both available under the same roof for the first time. As well as being Jigsaw Group’s new W1 outpost, Duke St. Emporium will house a carefully curated collection of books, art and installations, alongside the best coffee in London courtesy of Fernandez & Wells.”
The 550 sq m store is set in a gloriously refurbished Queen Anne building with a triple frontage and two entrances.
Duke Street Emporium is a store in three parts; the first is a ‘Shop at Bluebird’ , bringing the Chelsea concept to Mayfair. There is also the full range of women, men and junior fashion.
The menswear offer is enhanced by carefully curated add-on brands, such as Stutterheim, Mark McNairy (from North Carolina) and Brazilian Hentsch Man, and there’s also a range of mens grooming products.
The third area is a cafe is run by Soho favourite Fernandez & Wells.
The design is different for each are, with some great used of exposed materials, neon light and graphics built into the environment.
Merchandising is slick and beautiful, with some really nice use of product cameos and found furniture.
Without doubt one of the finest fashion stores in town.