22 Tottenham Court Rd, London W1T 1BJ, United Kingdom

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A wrought-iron staircase and a faux panelled window treatment capture a store-within-a-manor vibe.

A wrought-iron staircase and a faux panelled window treatment capture a store-within-a-manor vibe.

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Inspired by the quintessential Georgian courtyard, Saucer & Spritz brings the English country garden indoors.

Inspired by the quintessential Georgian courtyard, Saucer & Spritz brings the English country garden indoors.

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Charming kitsch such as pineapple-shaped lighting and wall-mounted neon adds a note of friendly whimsy.

Charming kitsch such as pineapple-shaped lighting and wall-mounted neon adds a note of friendly whimsy.

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Small details such as mouse ‘stealing’ a bottle of nail polish in Pin & Polish reward the attentive.

Small details such as mouse ‘stealing’ a bottle of nail polish in Pin & Polish reward the attentive.

Photography courtesy of Dalziel & Pow

Oasis, London


Location:

22 Tottenham Court Rd, London W1T 1BJ, United Kingdom

oasis-stores.com

Design Credit:

Dalziel & Pow
dalziel-pow.com

Timed to coincide with its new ‘click-and-collect’ e-Commerce upgrade, fashion retailer Oasis has launched a new flagship concept store on Tottenham Court Road.

Spread over 3,200 square feet, the new store aims to keep shoppers in-store for longer – and it has plenty of tricks up its sleeve to do so. Styled after the self-described ‘dream home’ of the brand’s customers, the new store is a chic two-storey affair anyone would be happy to come home to. Small pieces of colourful art stud the walls, along with white-painted panelling and timber flooring redolent of a quaint country home.

Dalziel & Pow have created a ‘shop and sip’ concept store complete with a cafe-meets-bar for fashion brand Oasis.

In addition to the sweeping retail space, there are plenty of hard-to-resist incentives urging customers to stay just that little bit longer. Decorated with shrubberies and wrapped by glass and wrought iron, the upstairs ‘Saucer & Spritz’ begins the day as a cafe serving up breakfast, lunch and small plates – until cocktail hour hits at 3pm. During this mid-afternoon witching hour, the revolving backdrop behind the bar switches to something more evening-appropriate, and the libations turn alcoholic.

The ‘Pin & Polish’ beauty destination adjacent serves up manicures, pedicures and hair styling services in a quirkily upmarket domestic setting. Dragonfly-patterned wallpaper, retro seating and pineapple-shaped lighting add a charming eccentricity.

Offering retail therapy, beauty treatments and a charmingly kitschy gathering spot, the new Tottenham Court Road destination has everything you need to prepare for a night on the town – assuming you don’t just decide to while away the evening at Saucer & Spritz instead.


Words by Stephanie Campisi


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