Oasis, London

Timed to coincide with its new ‘click-and-collect’ e-Commerce upgrade, fashion retailer Oasis has launched a new flagship concept store on Tottenham Court Road.

Spread over 3,200 square feet, the new store aims to keep shoppers in-store for longer – and it has plenty of tricks up its sleeve to do so. Styled after the self-described ‘dream home’ of the brand’s customers, the new store is a chic two-storey affair anyone would be happy to come home to. Small pieces of colourful art stud the walls, along with white-painted panelling and timber flooring redolent of a quaint country home.

Dalziel & Pow have created a ‘shop and sip’ concept store complete with a cafe-meets-bar for fashion brand Oasis.

In addition to the sweeping retail space, there are plenty of hard-to-resist incentives urging customers to stay just that little bit longer. Decorated with shrubberies and wrapped by glass and wrought iron, the upstairs ‘Saucer & Spritz’ begins the day as a cafe serving up breakfast, lunch and small plates – until cocktail hour hits at 3pm. During this mid-afternoon witching hour, the revolving backdrop behind the bar switches to something more evening-appropriate, and the libations turn alcoholic.

The ‘Pin & Polish’ beauty destination adjacent serves up manicures, pedicures and hair styling services in a quirkily upmarket domestic setting. Dragonfly-patterned wallpaper, retro seating and pineapple-shaped lighting add a charming eccentricity.

Offering retail therapy, beauty treatments and a charmingly kitschy gathering spot, the new Tottenham Court Road destination has everything you need to prepare for a night on the town – assuming you don’t just decide to while away the evening at Saucer & Spritz instead.