101 7th Ave, New York, NY 10011

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A striking spiral staircase connects each of the store’s five storeys.

A striking spiral staircase connects each of the store’s five storeys.

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Sculptural displays make a stylish backdrop for curated products.

Sculptural displays make a stylish backdrop for curated products.

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Mirrored signage and glass walls create additional expansiveness.

Mirrored signage and glass walls create additional expansiveness.

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Branding is kept to a minimum, allowing products to be displayed as works of art.

Branding is kept to a minimum, allowing products to be displayed as works of art.

Photography courtesy of Steven Harris Architects

Barneys, New York


Location:

101 7th Ave, New York, NY 10011

barneys.com

Design Credit:

Steven Harris Architects
stevenharrisarchitects.com

It’s been 19 years, but upscale retailer Barneys New York has returned to its original haunt in Downtown Manhattan. And it’s a comeback marked by serious style.

Designed by Steven Harris Architects, the 58,000 square foot flagship spans almost an entire city block. But although its location – and highlights such as a majestic stucco spiral staircase – are nods to its 1923 predecessor, the new Barneys is very much of the 21st century.

Its five-storey, open-plan design, which includes a vast central atrium, evokes a sense of splendour and invites visitors to crane their necks. Sparingly outfitted, the space suggests careful and selective curation – a gallery of goods rather than a traditional department store.

This iconic New York retailer boasts a bold new identity crafted by Steven Harris Architects.

Bronze and marble notes are featured throughout, with sculpted displays that wouldn’t be out of place at MoMA. Sleek Danish-inspired furnishings add pops of colour against the monochromatic, textured walls and terrazzo flooring.

A gleaming black marble entryway leads customers into a space showcasing leather goods and fine jewellery, with expansive floors above and below dedicated to upmarket fashion and beauty respectively – and a fourth floor set aside exclusively for private shoppers.

But browsing is only part of the experience, augmented as it is by iBeacon product recommendations and digital point-of-sale options. An in-house Fred’s restaurant plating Italian cuisine makes for welcome respite between trying on new clothes; there’s also a Blind Barber barbershop and a spa to round out the experience.

It’s a homecoming sure to make the society pages.


Words by Stephanie Campisi


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